Impress is a kind of wet cement color, a beige-greeny-gray or maybe what the military would call an olive drab? In any case, it's different from my other grays and a welcome addition. I really like the brush and bottle shape but I have to warn you that the smell is awful! It's like when you squash a stinkbug, it's that bad. But the formula is fabulous and I got several days wear out of it. I haven't found the colors in this line to be terribly original but this particular one stood out and I'm glad I got it. One can never have enough neutrals, right? Just be sure to use it near an open window!